I audit and run performance marketing for founders who are spending real money on Google, Meta and TikTok and want to know exactly where it's leaking — then fix it. Numbers first, always.
$500K+
Ad spend managed
$3M+
Revenue generated for clients
21x
Highest ROAS achieved
01
Account structure, search term audits, and Performance Max feeds rebuilt to stop cannibalizing your own branded traffic.
02
Creative testing systems and audience structures built for iOS14+ reality, not 2019 targeting habits.
03
Native-feeling creative briefs and spark-ad setups that scale past the first winning hook.
04
Server-side tracking, MMM sanity checks, and dashboards that tell you the truth about blended CAC.
05
Landing page and checkout audits that close the gap between a click and a paying customer.
Rebuilt account structure and creative testing cadence across Meta and Google; scaled monthly spend from $40K to $220K while ROAS held steady.
ROAS 2.1x → 4.6xRebuilt Google Search account from the ground up and fixed attribution gaps that were hiding the real cost per qualified lead.
Pipeline +3.2xBuilt a TikTok + Meta creative testing engine that found new winning hooks weekly instead of relying on one evergreen ad.
CPI down 52%Ran a full CRO pass on the landing pages and checkout flow — cutting friction, rewriting offer copy and fixing mobile drop-off points.
Conversion rate +8%Placeholder case studies — swap in your own clients, metrics and NDAs-permitting names.
Seven years managing paid acquisition for founder-led brands — in-house and as an outside pair of eyes. I run one-time audits and ongoing consulting engagements: no agency retainer overhead, just the analysis and the roadmap, delivered directly to you.
Every engagement starts the same way: a full teardown of your accounts, your tracking, and your numbers — followed by a prioritized list of what to fix first.
Founder at AdSpider, where this same audit-first approach runs for ecommerce brands full-time.
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